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Churchill 1943

“We shape our buildings; thereafter they shape us”

(Churchill 1943)

Eine sehr bekannte und alte Aussage von Churchill, dennoch hat sie an Aktualität nichts eingebüßt.

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Forschung

Kotler über Atmosphäre

One of the most significant features of the total product is the place where it is bought or consumed. In some cases, the place, more specifically the atmosphere of the place, is more influential than the product itself in the purchase decision. In some cases, the atmosphere is the primary product.” (Kotler 1974)

Auf manche Hotels trifft das VOLL UND GANZ zu!